To increase loyalty among female audience at the age of 18-25.
Competition application on VK.
A popular competition application that helped girls to make their dreams about a romantic journey come true! Every week participants showed their works and one lucky girl went to a dream city — London, New York, Paris, Amsterdam, Venice, Moscow. The most desirable capital cities of the world!
Sentimentality hides a multi-stage system of interaction with users. In the framework of the campaign a series of the product with special auction stickers which contained a code for participation was produced. The application included a postcard designer, where it was possible to change background, add various graphic elements, music and a love message. Participants sent cards to their beloved ones, could share them on their wall, invite friends and join Libresse community — they got points for every action.
Let alone points, every week somebody’s dream came true!